event design // HONORING THE JOURNEY
Thoughtful Branding for Seamless, Engaging Guest Experiences
Event branding gives an event a clear, unified look.
Consistent colors, type, and imagery help guests recognize event materials and move through the space with confidence. This visual unity reduces distractions and creates a calm, focused atmosphere.
Thoughtful design, like a clear program layout or a meaningful motif on candle tags and slides, reinforces the event’s tone and purpose and leaves a lasting impression.
Good event branding simplifies the guest experience so people can focus on the event instead of figuring out logistics. Professional branding creates a respectful atmosphere, clear communication, and thoughtful details that stay with attendees.
For Honoring the Journey, we created event branding for a memorial for children lost to pediatric cancer, including consistent branding, programs, table cards, food labels, name tags, coloring sheets, candle tags, signage, and the slideshow. Our detailed event branding focused on improving the guests’ experiences, being respectful and being purposeful with design choices.
Contact Loretta Press to see how we can elevate your event’s guest experience today.

