event branding // Backstage Artwork for Sabrina Carpenter

Unforgettable Event Visuals

For Sabrina Carpenter’s Short n’ Sweet Tour, we designed the backstage artwork for Bridgestone Arena in Nashville, Tennessee, creating an immersive visual environment that extended the tour’s identity beyond the stage. Building on the tour admat and the album’s retro-inspired aesthetic, we translated motifs from vintage posters, postcards, diner menus, and newspapers into large-scale graphics that reinforced the tour’s visual identity and gave crew, artists, and VIPs a cohesive, memorable backdrop.

Event branding like this does more than decorate a space, it shapes the audience and participant experience, amplifies media moments, and strengthens the artist’s visual narrative across every touchpoint. Tailoring backstage art to reflect the tour’s core aesthetic ensured consistency across promotional materials, photography, and social content, making it easier for fans and press to recognize and share the tour’s look. Investing in bespoke event branding transforms venues into branded environments that elevate perception, increase shareability, and create lasting impressions.

Contact Loretta Press to see how we can elevate your event experience.